Value-Add. Turnkey Solution. Bleeding Edge. Leading Provider.
Value-Add. Turnkey Solution. Bleeding Edge. Leading Provider. Seriously?!? Does anyone even know what these overused phrases even mean? Does anyone care?
These irritating idioms – and the hundreds others just like them – have become the comfort food of professional writers. It’s their happy place, where many writers escape to when they don’t understand the technology they are writing about, or when the time they have to come up with new web copy is slipping through their wildly typing fingers. It’s the easy out. It’s safe.
At Barbadora INK, I don’t do ‘turnkey.’ I deliver fresh, powerful language and copy that is genuinely meaningful to your target audience. It will be clear. On point. And, interesting – yes, genuinely captivating – even if we’re talking about industrial vacuums, sodium silicate, or enterprise software. Whether it’s an ongoing PR program or a single ad, strategy rules.
I say this confidently because I have three things that most other professional writers do not:
- 1) Extensive Experience in dozens of different industries, particularly technology
- 2) Outstanding Track Record with 100% satisfaction rate (see what clients are saying!)
- 3) Dogged Determination that prevents me from ever taking the easy way out.
To find out more about how I can support your needs, bop around here, and then e-mail me to talk specifics. And be sure to check back for new blog entries.