Capabilities

Good writers are hard to find. Whether writing copy for a corporate web site, a blog post announcing a new software update, or a manuscript about a new genome therapy – businesses struggle to find people skilled at putting pen to paper….or keystroke to screen. Texting and the abridged communications style of sites like Twitter have chipped away the ability to write well in longer form. In other words, it has made us lazy. And when you don’t use a skill, you lose it. Barbadora INK opened before the dawn of Facebook. Its founder learned from old-school advertising moguls like David Ogilvy and voracious journalists no longer writing but still being read. In business today, we have the luxury of self-publishing content and garnering earned media that we can control with bylines written to educate our target audience on a new technology or process. It should be good.

This is our bread and butter: writing

Even as the style and speed of communications today is different – it’s faster, edgier, more to the point and less meandering through fields – it must still be good to work. We are writers. We tell your story in many different ways, and ensure all of those different points of contact with your customers – in trade magazines, web sites, through blogs, social, events, and announcements – all hit the right note, at the right time, to create the perfect story.